Selected Seafood Eligible to Use Gyeongnam's Representative Seafood Joint Brand 'Cheonggyeonghae' Trademark

In the First Half of 2021, 18 Items Selected as Excellent Seafood After On-site Inspection

Gyeongsangnam-do Provincial Government Building.

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Saeyan] Are you familiar with 'Cheonggyeonghae,' the representative seafood joint brand of Gyeongnam?

Gyeongsangnam-do finalized the selection of 18 items from 12 companies authorized to use the 'Cheonggyeonghae' trademark, the representative brand for Gyeongnam seafood certification, on the 26th of the first half of 2021.

After local evaluations and a review committee, the designated items this time include 7 new items and 11 re-designated items (from 8 companies) due to expiration of the previous period.

So far, the province has designated 89 items from 47 companies under 'Cheonggyeonghae' to promote excellent seafood products within the province.

Designated companies receive opportunities to improve quality through support for sanitary facilities and packaging production as part of the seafood joint trademark and export commercialization project, as well as opportunities to enter and sell in the 'Cheonggyeonghae Exclusive Hall' on the e-Gyeongnam Mall.

Additionally, to strengthen non-face-to-face consumption promotion, active support is provided for the production of the 'Cheonggyeonghae' website and YouTube advertisements, which is expected to greatly help income generation for companies certified under 'Cheonggyeonghae.'

'Cheonggyeonghae' means seafood produced from the clean Gyeongnam Sea and has been used as Gyeongsangnam-do's joint seafood brand since 2012.

The production conditions and hygiene levels of products produced, manufactured, and processed within the province are reviewed by experts including professors in the seafood food sector, and designations are made twice a year in the first and second halves of the year.

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