Cho Yong-byeong, Chairman of Shinhan Financial Group (fifth from the left), is taking a commemorative photo with the attendees of the agreement ceremony.

Cho Yong-byeong, Chairman of Shinhan Financial Group (fifth from the left), is taking a commemorative photo with the attendees of the agreement ceremony.

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[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group announced on the 1st that it has signed a sponsorship agreement with the Korea DanceSport Federation.


The Korea DanceSport Federation, officially affiliated with the World DanceSport Federation (WDSF), was established in 2001 and supports the systematic development and expansion of the base for DanceSport and Breaking disciplines in Korea.


Among these, the Breaking discipline was adopted as an official event for the 2024 Paris Olympics by the International Olympic Committee (IOC) last December, and is solidifying its position as a sport based on its popularity among the younger generation.


Korean Breaking athletes have demonstrated competitiveness by achieving outstanding results in international competitions such as the 2018 Youth Olympics and the 2019 Breaking World Championships, raising expectations for medal wins at the 2024 Paris Olympics.


Through this agreement, Shinhan Financial will serve as the main sponsor of the Korean Breaking national team and support domestic competitions as well as international events such as the 2022 Hangzhou Asian Games and the 2024 Paris Olympics for the next four years.


Additionally, starting from July this year, Shinhan Financial will participate as the presenting sponsor of the "Breaking K Series," held to select the national Breaking representatives, actively supporting the activation of the Breaking discipline.



At the signing ceremony, Cho Yong-byeong, Chairman of Shinhan Financial, said, "Upon hearing the news that Breaking was selected as an official Olympic event, we decided to consider sponsorship," adding, "Through this sponsorship, we will support Korean Breaking athletes in various ways to help them grow to the world’s highest level."


This content was produced with the assistance of AI translation services.

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