Market Kurly Surpasses 1 Million Sales of PB Domestic Soybean Tofu

Kullis' Korean Soybean Tofu sold at Market Kurly.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 1st that its private brand (PB) Cullis's domestically produced soybean tofu has sold 1 million units in just over 8 months since its launch.

Cullis domestically produced soybean tofu is made from 100% first-grade domestic soybeans, emphasizing a rich and savory flavor. Considering the characteristics of tofu, which is cooked in various ways in many dishes, the texture was made firm to be suitable for both stew and pan-frying. In particular, no auxiliary additives that facilitate the manufacturing process, such as emulsifiers that control the coagulation speed of tofu or defoamers that remove bubbles from soybean milk, are used, making it safe to eat with confidence.

Market Kurly plans to steadily expand the Cullis product lineup in the future. Following the launch of coffee mix, frozen minced chili, and chicken cutlets in March this year, they are preparing to release various Cullis products this month, including wang mandu (large dumplings), gim mari (seaweed rolls), and pouch coffee.

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