Thibaut Errem "1000 Hours with Bespoke, So Different and Enjoyable"

French Illustrator... Interview After Collaboration with Samsung Electronics

Samsung Electronics Bespoke TVorem Edition. (Photo by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] "Bespoke is a key medium that connects life and art as one."

French illustrator Thibault Erem (photo) described the lifestyle-customized refrigerator Bespoke, which he collaborated on with Samsung Electronics, this way on the 31st. Erem is an artist famous for delicately depicting nature and architecture with pen and ink. Samsung Electronics collaborated with Erem and introduced design panels featuring his artwork in the 'Bespoke Thibault Erem Edition,' released last January.

In an interview released on Samsung Electronics Newsroom that day, Erem said, "This edition is meaningful because my design is incorporated into everyday essentials, allowing continuous interaction with users at a physically close distance," adding, "I wanted to convey that design and home appliances can become closer through my work."

French illustrator Thibault Herem who collaborated with Samsung Electronics. (Photo by Thibault Herem)

Erem had previously collaborated in various fields including fashion, but this was his first collaboration with a global home appliance company. He revealed the reason for the collaboration, saying, "The best works are born when everyone involved in the collaboration expresses their own expertise." He continued, "While working on the project, I felt that each field was very different, but that made this collaboration even more interesting," and added, "We tried to embody the shared values of science and originality."

The Bespoke Thibault Erem Edition consists of three types: Fontainebleau Castle, one of the three major castles in France; Notre-Dame Cathedral, which was damaged by fire two years ago; and London Horizon, which captures the London skyline on one canvas. It was released in three types: 1-door, 2-door, and 4-door. Erem revealed that he spent over 1,000 hours working on this edition alone.

Erem emphasized, "Bespoke allows a strong bond to be created between life and art." He expressed satisfaction that Bespoke's panels harmonize well with his drawings, adding, "I want to put my drawings on all kinds of colors and materials and bring them into homes. Each panel itself will become a work of art."

This content was produced with the assistance of AI translation services.