LG Uplus Hosts Live Cooking Show Event 'U+ Home Restaurant'

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 31st that it will hold a live cooking show event called ‘U+ Home Restaurant’ for mobile customers.

U+ Home Restaurant is a live cooking show event designed for LG Uplus mobile customers to cook and enjoy a special meal together. LG Uplus will specially prepare a premium meal kit for four people, consisting of appetizers, side dishes, and main dishes, created by Chef O Se-deuk, who has gained popularity through shows like ‘Please Take Care of My Refrigerator’ and ‘Gourmet Guide Matshulraeng’. The meal kits will be delivered to all participants before the cooking show.

The live cooking show will take place on June 19th from 5:00 PM to 6:20 PM. Customers can apply by submitting their participation stories on the LG Uplus official website event page by June 10th. Among the applicants, 2,500 will be selected to receive the specially made secret meal kit and an invitation to the live cooking show.

The winners will be announced on June 15th. Among them, customers who leave impressive stories will be selected to receive prizes including an LG Electronics Objet Collection Styler (1 person), microwave ovens (3 people), accommodation vouchers for Gonjiam (5 people), LG Household & Health Care gift sets (50 people), and U+ Mobile TV VOD coupons (1,000 people).

During the live cooking show, a talk show communicating with customers in real time will be held, along with various events such as guerrilla quizzes, lucky draws, and Instagram real-time verifications, offering abundant prizes. After the cooking show ends, a SNS review event will be conducted for participants, with a raffle to provide prizes such as an LG Electronics wine cellar (1 person) and Starbucks coffee vouchers (100 people).

LG Uplus plans to donate to the Heart-Heart Foundation for every viewer participating in the U+ Home Restaurant live cooking show and for every ‘like’ on the review videos, to help children suffering from food insecurity. Customers who did not participate in U+ Home Restaurant can also like the review videos.

Kim Won-ki, Head of Customer Retention Strategy at LG Uplus, said, “We prepared a cooking event with a star chef to express our gratitude to customers,” and added, “We will continue to introduce diverse customer participation events.”

This content was produced with the assistance of AI translation services.