SK Magic's 'Water Taste' Recognized Worldwide
International Taste & Quality Institute (ITI) Top Grade 'Superior Taste Award (3 Stars)' Winner
[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 31st that its flagship product, the 'Seuseuro Direct Water Purifier,' received the highest rating of 3 stars and won the Best Taste Award at the '2021 ITI International Taste & Quality Institute Awards' hosted by the International Taste & Quality Institute (ITI) in Belgium.
The International Taste & Quality Institute (ITI), established in 2005 in Brussels, Belgium, is a globally recognized food and beverage quality evaluation organization that holds an annual competition analyzing food and beverage products produced in 130 countries worldwide. It awards quality certification marks to products selected as the world's highest standard. This year, more than 200 renowned sommeliers and Michelin-starred chefs from 16 countries participated in a blind test to conduct an objective evaluation.
SK Magic submitted purified water from three water purifiers for the first time at this competition: the Seuseuro Direct Water Purifier, the All-in-One Direct Ice Water Purifier, and the All-in-One Direct Water Purifier. As a result, the taste, aroma, and texture of the purified water from the Seuseuro Direct Water Purifier were recognized as world-class, earning the highest rating. The water from the All-in-One Direct Ice Water Purifier and the All-in-One Direct Water Purifier also received excellent evaluations, earning 2-star ratings.
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SK Magic developed a 'direct water' purifier that purifies and provides water immediately according to the user's needs, rather than storing purified water in a reservoir tank, and operates an 'Environmental Analysis Center,' a water quality specialized research institute, to study the taste of purified water. An SK Magic official stated, "This award globally proves the excellence of SK Magic, leading K-water purifiers," adding, "We will continue to invest and research to provide customers with world-class products and services."
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