KakaoTV Ends Personal Broadcast Revenue Business

[Asia Economy Reporter Buaeri] Kakao is ending its personal broadcasting revenue business and focusing on original content capabilities.

According to Kakao on the 31st, KakaoTV will terminate its sponsorship and advertising revenue sharing services by the end of July. The service that allowed viewers to support broadcasters through cookies will also be discontinued.

The predecessor of KakaoTV personal broadcasting was 'tvPot Live,' launched by Daum in 2007. Initially used mainly for broadcasting sports and games, tvPot Live added a sponsorship feature in September 2015. However, it showed relatively poor performance as YouTube and AfreecaTV grew.

KakaoTV stated, "Since the second half of last year, we have been gradually shifting to a service that mainly showcases original videos produced in-house or broadcast-style videos similar to those seen on TV," adding, "The service termination aligns with this change in direction."

Kakao Entertainment plans to invest 300 billion KRW by 2023 to produce about 240 original content pieces.

This content was produced with the assistance of AI translation services.