Orion Collaborates with Project M to Launch 'Goraebab Limited Edition Collection'

[Asia Economy Reporter Lim Hye-seon] Orion announced on the 31st that it will launch the 'Goraebab Limited Edition Collection' in collaboration with the young casual brand Project M.

This collection features four types of T-shirts using Goraebab character images such as Ladu, Jingoe Jinga, Starpi, Endorphin, and Yori Bogo, available in 25 different colors. They can be purchased at 186 Project M stores nationwide and on the Musinsa online mall. Additionally, a 'Goraebab Goods Package' consisting of a plate, stainless steel cup, coaster, and opener featuring Goraebab characters will be sold in limited quantities along with Goraebab products.

Orion has carried out various marketing activities that align with Goraebab's fun concept of 'eating for fun and tasting for flavor.' In 2015, they collaborated with origami expert Kim Young-man to develop 'Marine Life Origami,' and in 2016, they incorporated 'Toktok Puzzle,' which depicts the adventures of Goraebab characters, into the packaging. In 2019, they attracted attention by releasing the mobile game 'Goraebab: Bubble Shooter' featuring Goraebab characters.

This content was produced with the assistance of AI translation services.