Hope Bridge and Atomy Sign Business Agreement

Efficient Relief Operations through Establishment of Disaster Cooperation System

Atomy CEO Kim Dae-hyun (left) and Hope Bridge National Disaster Relief Association Secretary General Kim Jeong-hee signed a relief activity business agreement on the afternoon of the 27th at Atomy Park in Ungjin-dong, Gongju-si, Chungnam. (Provided by Hope Bridge National Disaster Relief Association)

[Asia Economy Reporter Lim Hye-seon] Hope Bridge National Disaster Relief Association, a specialized disaster relief fundraising organization, and Atomy announced on the 27th that they have signed a business agreement to carry out efficient relief activities for disaster victims in the event of disasters and calamities.

The signing ceremony, held the previous afternoon at Atomy headquarters in Gongju, Chungnam, was attended by Atomy CEO Kim Dae-hyun and Hope Bridge Secretary General Kim Jeong-hee, among others.

Atomy agreed to support Hope Bridge with 2,500 COVID-19 daily necessities kits, 1,200 heatwave kits, and a total of 500 million KRW worth of in-kind and cash donations, including 100 million KRW in funds to prepare for disasters.

The COVID-19 kits consist of 18 types of daily necessities, including 11 Atomy products such as toothpaste, toothbrushes, cosmetics, laundry detergent, and bottled water. The heatwave kits also contain heatwave response items centered around Atomy products.

Hope Bridge National Disaster Relief Association, a specialized disaster relief fundraising organization, is a purely private organization established in 1961 through the collaboration of nationwide newspapers, broadcasters, and social organizations, and is the only legally authorized relief organization in Korea that can provide aid funds for natural disaster damage.

Over 60 years, it has supported donations totaling 1.5 trillion KRW and more than 50 million relief items. In particular, last year, it raised 97.4 billion KRW in donations to overcome COVID-19 and delivered nearly 25 million items to vulnerable groups, medical staff, and residents of treatment facilities.

This content was produced with the assistance of AI translation services.