Minister Hwang Hee Holds Meeting with Kim Hee-geun, Chairman of the Mecenat Association: "We Must Promote Corporate Support for Culture and Arts"

Hwang Hee, Minister of Culture, Sports and Tourism.

[Asia Economy Reporter Donghyun Choi] On the 28th, Hwang Hee, Minister of Culture, Sports and Tourism, met with Kim Hee-geun, Chairman of the Korea Mecenat Association, at the National Museum of Modern and Contemporary Art, Seoul, to discuss ways to revitalize corporate sponsorship of culture and arts and expand collaboration between arts and businesses.

This meeting was the first occasion arranged since Chairman Kim was elected as the head of the Mecenat Association on March 3. Minister Hwang and Chairman Kim discussed the need to strengthen incentives at the legislative, tax, and institutional levels to expand corporate sponsorship. They also exchanged views on the necessity of strengthening nationwide connections within the Mecenat Association and ways to promote the use of the cultural entertainment expense system.

Minister Hwang said, "Just as the Renaissance flourished thanks to the active sponsorship of the Medici family, I believe corporate support makes the arts ecosystem more robust," adding, "Art sponsorship enhances corporate brand value and contributes to strengthening corporate capabilities by increasing the emotional sensitivity and creativity of corporate members." He further stated, "We will continue to support cooperation between arts and businesses by discovering various support policies so that many companies can participate in cultural and artistic sponsorship in the future."

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