Hanacard Opens Digital ARS Service 'Direct Customer Center'

Designing User Interface Through Customer Care Center Data Analysis

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 28th that it will launch a new 'Direct Customer Center' to provide customers with convenient and fast resolution of their inquiries.

The Direct Customer Center is a mobile web-based digital automated response system (ARS) service developed considering customers' behavior patterns, who are more accustomed to communication via chat rather than phone calls. It is expected to be a convenient service for customers who feel burdened by direct calls with representatives or are inconvenienced by waiting on calls.

The Direct Customer Center offers various services such as payment amount guidance, usage inquiry, and immediate payment. Additionally, based on data from the Hana Card Customer Care Center, it provides an intuitive and highly readable interface focused on frequently asked questions by customers. The chat consultation function has also been expanded beyond simple informational tasks to a level comparable to voice consultations.

Use of the Direct Customer Center is available immediately without installing a separate application (app) when calling the Hana Card Customer Center from a smartphone.

To commemorate the opening of the Direct Customer Center, a promotional event is being held. From the 26th of last month until the 30th of next month, 1,000 customers who enter will be selected by lottery to receive a Starbucks Americano (Tall) coupon. Event entry is possible after member authentication at the Direct Customer Center.

Park Eui-soo, Head of Sales Group at Hana Card, said, "We will continue to strive to develop services that satisfy customers in line with our customer-centric operational philosophy."

This content was produced with the assistance of AI translation services.