KT to Adapt Web Novel 'Shh, Geunomeul Butakhae' into Video... Launching on Olleh TV and Seezn

Released on 4 Media Platforms
Web Novel Platform 'Blyseoseo' Also Serializing

[Asia Economy Reporter Cha Min-young] KT Group's media content value chain has been fully activated. The web novel "Shh, Take Care of That Guy," discovered by Storywiz, is being produced as a three-part drama and will be available to viewers through Olleh TV and Season.

On the 28th, Storywiz announced that the drama of the same name, based on its web novel "Shh, Take Care of That Guy," will be released through four media platforms of KT Group.

Storywiz discovered and acquired the original intellectual property (IP) of the web novel, which was previously serialized for free on the web novel platform "Blyce." They collaborated with KT and KT Studio Genie to promote the video adaptation of the IP. This represents the implementation of KT Group's media content value chain linking original IP discovery, content production, and distribution. The web novel will also be officially serialized.

Generally, web novels go through the process of "web novel serialization → publishing contract → video adaptation" to be produced as dramas or movies. Unlike this, Storywiz quickly pursued video adaptation and publishing contracts simultaneously to early discover the one-source multi-use (OSMU) potential of free serialized works and maximize the value of the original IP.

"Shh, Take Care of That Guy" is a comic melodrama depicting the story of three women who had nothing going right in their lives and, by chance, run a nail salon called "Nemesis" that takes revenge on the world's villains on their behalf. This three-part drama is produced by I Am TV, which produced OCN's "That Man Oh Soo," SBS's "Reunited Worlds," and KBS's "Spy," and jointly written by writers Jain and Bang Sarang. Director Lee Jung-hoon of SBS Medianet took the helm.

The drama will be released as video on demand (VOD) on the 28th through Olleh TV (IPTV), Season (OTT), and Skylife (satellite broadcasting). It can also be watched live every Friday night at 9:40 PM on the skyTV channel. Storywiz plans to exclusively pre-release the original web novel on Blyce in conjunction with the drama release and conduct various promotions.

Storywiz plans to strengthen its IP business capabilities and contribute to raising KT Studio Genie and KT Group's content production capabilities to a global level. Additionally, it will take a leading role in expanding the value of IPs owned by KT Group by re-adapting original video content produced by KT into webtoons or web novels.

Jeon Dae-jin, CEO of Storywiz, said, "‘Shh, Take Care of That Guy’ is a case where Storywiz discovered a free serialized web novel IP and maximized its value by producing it as a drama. Going forward, we will continue to discover excellent web novel IPs with expansion potential such as webtoon and video adaptation through Storywiz’s web novel platform Blyce and strengthen our role as a source IP supply base within KT Group."

This content was produced with the assistance of AI translation services.