[2021 Apartment Brand Awards] SK View Focused on Comfort Over Glamour
SK Ecoplant SK View Mixed-Use Residential Brand Award
Philosophy Focused on the Essence of Living... "Harmony of Human, Technology, and Environment"
SK Ecoplant's 'SK VIEW,' which received the Complex Residential Sector Brand Award, embraces 'Convenience' and 'Comfort' as its brand philosophy. Under the banner that the value of living spaces does not change even as times change, it is committed to focusing on the essential value of housing rather than visible extravagance.
The brand concept of SK VIEW apartments is to fuse different values into every element of the living space so that residents can enjoy a better 'plus alpha.' To realize this brand philosophy, SK Ecoplant aims to harmonize technology and humanity, as well as advanced technology and the environment. SK Ecoplant plans to deliver happiness to customers through all SK VIEW apartments constructed nationwide in the future.
This brand identity is embodied in the Daegu Dongseong-ro SK Leaders VIEW, which was launched last December. Despite being a mixed-use residential and commercial complex with 335 households, the complex features predominantly south-facing units, a vehicle license plate recognition parking control system, and an ultrasonic parking guidance system to create a more convenient parking environment. On the ground level of the complex, pleasant landscaping spaces such as the Skyview Garden (5th floor), Funny Garden, and Avenue Plaza will be created to establish a comfortable and refreshing eco-friendly complex. The complex also includes fitness centers, GX rooms, daycare centers, community cafes, senior clubs, and guest houses to provide diverse leisure activities.
The Dongseong-ro SK Leaders VIEW also incorporates SK Ecoplant's Clean Air Solution, a specialized design for blocking fine dust. This IoT-based intelligent ventilation system expels polluted indoor air and supplies clean air through filters. The latest sterilization ventilation system removes bacteria and viruses in the air, as well as volatile organic compounds, delivering fresh air indoors.
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Inside the complex, a fine dust traffic light system is installed to easily check the fine dust levels. Key community facilities such as daycare centers and senior centers are finished with eco-friendly building materials, and fine dust filters are installed on windows to enable both fine dust blocking and natural ventilation simultaneously.
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