Korean PR Association Holds '2021 Spring Regular Academic Conference'
[Asia Economy Reporter Seungjin Lee] The Korean PR Association will hold the '2021 Spring Regular Academic Conference' on the 28th at the Millennium Hilton Seoul under the theme of 'Communication for Sustainable Communities.'
This academic conference will cover various detailed topics such as building social trust in the COVID-19 era, ESG (Environmental, Social, and Governance), stakeholder management, and internal communication. Domestic and international researchers, experts, and graduate students in the PR and communication fields will present and engage in discussions.
In particular, the session on 'The Evolution and Development of Corporate Social Responsibility' will examine ESG management cases and the latest trends from leading companies in the ESG field, including Amorepacific, SK, and Samsung, which have recently attracted significant social interest. Additionally, the 'Job Talk' session, designed for PR majors, will feature PR company representatives as panelists discussing the qualities desired in talent and key tasks within PR firms.
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The event, starting at 10 a.m., will be broadcast live online for all sessions considering the COVID-19 situation. More detailed information and the online live broadcast link can be found on the PR Association's website.
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