Kakao Launches Global Webtoon Platform 'Kakao Webtoon'

[Asia Economy Reporter Kang Nahum] Kakao is launching a new webtoon platform, 'Kakao Webtoon.'

Kakao Entertainment announced on the 26th that the global webtoon platform Kakao Webtoon will open in Thailand and Taiwan on the 7th and 9th of next month, respectively, and will be officially launched in South Korea in the second half of this year.

The platform, which integrates Kakao Entertainment's IP (intellectual property) capabilities and IT technology know-how, was developed over several years to deliver Kakao Entertainment's IPs with high quality.

The new concept Kakao Entertainment presents to the global webtoon market through 'Kakao Webtoon' is 'IPX (IP Experience).' First, it breaks away from the existing practice of introducing content with a small thumbnail image. Instead of simply listing multiple thumbnails, it intuitively conveys the content through three-dimensional movements of each webtoon character.

The existing 'Daum Webtoon' will be expanded and reorganized into 'Kakao Webtoon,' continuing its legacy. Daum Webtoon, the pioneer of domestic webtoon services, has established a network of prominent creators and production teams as well as know-how in webtoon planning, production, and distribution.

The production and creative teams of Daum Webtoon will also be newly reorganized into 'Kakao Webtoon Studio.' Kakao Webtoon Studio plans to solidify its status as a global studio that discovers and plans world-class webtoon IPs through active investment in creators and works.

A strength of Kakao Webtoon is that it allows users to access verified IPs from both KakaoPage and Daum Webtoon at once. Major IPs include 'Itaewon Class,' 'Solo Leveling,' 'Business Proposal,' 'Navillera,' 'Space Sweepers,' and 'The Uncanny Counter.' In addition, many new original IPs will also be serviced through Kakao Webtoon.

Jinsu Lee, CEO of Kakao Entertainment, said, "Kakao Webtoon redefines K-webtoons that the world is paying attention to and simultaneously presents a prototype to lead the K-webtoon industry anew. With the launch of Kakao Webtoon, we have all three elements: the world's best original IPs, a global-level platform, and a network aimed at the world."

This content was produced with the assistance of AI translation services.