Renault Samsung XM3, Launching European Market Attack from June

Export Name 'Renault New Arkana'... Positive Reviews Continue Since Pre-Launch

[Asia Economy Reporter Yoo Je-hoon] Renault Samsung Motors announced on the 26th that it will officially start selling the compact sport utility vehicle (SUV) XM3 in Europe from June. The name of the XM3 exported to Europe is 'Renault New ARKANA.'

According to Renault Samsung, the XM3 will add a hybrid model to the previously launched 1.3ℓ gasoline direct injection turbo engine model, and expand the sales regions to 28 countries to actively target the European market. The XM3 was previously pre-launched in only four countries?France, Germany, Italy, and Spain?in March.

The company explained that the XM3 has received favorable reviews locally since its pre-launch. In March, it ranked first in the best SUV vote conducted by the French automotive magazine 'Auto Moto,' and the pre-sales volume is expected to exceed the target (7,250 units) by the end of this month, reaching about 8,000 units.

Renault Samsung expects that if the XM3 continues its current momentum in the European market, it will achieve sales performance beyond expectations in the B and C segment SUV market, which is about 3.5 million units annually.

Dominique Signora, President of Renault Samsung, said, "The XM3 is a key model for the successful completion of Renault Samsung's ongoing survival plan," adding, "If the XM3 can maintain stable supply to the European market with excellent quality and price competitiveness, it will greatly contribute to the recovery of production volume at the Busan plant and the employment stability of our employees."

Meanwhile, the XM3, developed as a global project by Renault Samsung's central research institute, is produced at the Busan plant for all global sales except Russia. Since the first export to the South American region in July last year and the first export to the major export market Europe in December, the cumulative export volume of the XM3 is expected to reach about 13,000 units by the end of May this year.

This content was produced with the assistance of AI translation services.