Lotte Department Store Targets The Conran Shop Online Customers... "Expanding VR Tour Service"

Lotte Department Store's The Conran Shop is expanding its virtual reality (VR) store and offering non-face-to-face consulting.

[Asia Economy Reporter Lim Chunhan] Lotte Department Store announced on the 26th that it will strengthen non-face-to-face functions at the lifestyle select shop 'The Conran Shop' to capture online customers.

The Conran Shop is expanding its virtual reality (VR) store and providing non-face-to-face consulting, offering a service that allows customers to shop in a one-stop manner as if they visited the store anywhere with just a mobile phone. Customers can explore every corner of the showroom's space layout, and through VR shortcut icons, they can easily purchase exclusive and popular products.

With this update, The Conran Shop has expanded the VR video service coverage to the entire store and significantly increased the number of popular product shortcuts within VR from about 30 to over 120. This aims to provide a vivid experience as if customers actually visited The Conran Shop, especially for those refraining from offline visits due to the prolonged COVID-19 pandemic and those living in remote areas.

The Conran Shop has also opened a 1:1 non-face-to-face consulting service conducted via video chat through advance reservations within the Lotte Department Store app. The non-face-to-face consulting service proposes living products suitable for the customer's home and offers detailed consultations on usage and application methods, enabling one-stop payment.

Lotte Department Store plans to operate a VR tour program combining VR tours and non-face-to-face consulting for its premium customers living in provincial areas starting from June.

A Lotte Department Store official said, “Online, we will present various content that can be experienced without time and space constraints, and offline, we plan to continuously provide customers with new shopping experiences by actively planning collaborations with lifestyle brands.”

This content was produced with the assistance of AI translation services.