From Online Long-Term Rental Car Quotes to Contracts... SK Rent-a-Car Launches 'Easy Direct'

[Asia Economy Reporter Kim Hyewon] A service that provides fast and accurate long-term rental car quotes and contracts online based on customer data has been launched.

SK Rent-a-Car announced on the 25th that it has newly launched the online direct service "Ezy Direct," which improves the existing internet quotation and contract functions for easier use, and will actively carry out marketing activities through a dedicated website.

Ezy Direct is a service that allows customers to easily check and contract vehicle-specific quotes reflecting customer data on PC and mobile, offering faster and more accurate service than before. The main features of Ezy Direct are threefold: personalized rental fee guidance through online channels, professional after-sales management by Car Managers, and enhanced convenience through diversified payment methods. Through this, SK Rent-a-Car plans to further elevate customer value.

First, SK Rent-a-Car has implemented a system that provides the same quote anytime and anywhere based on customer information. Typically, offline quotation services often fail to properly reflect customer credit information or vary depending on the salesperson, whereas Ezy Direct calculates accurate rental fees by verifying individual customer information. Moreover, the system automatically applies online channel discounts and various additional discount policies to the quotes. After simple authentication, the entire process from quotation to contract consists of six steps and takes only three minutes. If customers only want to know general quotes by vehicle type, they can even skip the identity verification process and check within one minute. After the quote, no calls or texts are made to urge customers to contract, reducing inconvenience and burden.

Second, the operation of SK Rent-a-Car’s exclusive Car Managers, who take responsibility from contract to delivery and after-sales management, is also noteworthy. Car Managers are matched with customers from the contract stage and accompany them to the vehicle delivery location to assist with checking the vehicle’s interior and exterior condition and explaining options. They also meticulously manage customers’ questions and inconveniences during the contract period, helping ensure safe and convenient vehicle operation.

Third, service convenience has been greatly improved. An automatic credit card payment system has been introduced, allowing customers to automatically pay rental fees on their chosen dates, and efforts have been made to diversify payment methods. In the future, simple payment systems such as KakaoPay and SK Pay will also be introduced.

Additionally, SK Rent-a-Car offers customers using Ezy Direct an exclusive credit card, the "SK Rent-a-Car Shinhan Card Mycar," in partnership with Shinhan Card, providing additional discounts on long-term rental fees and a deposit installment product that allows the deposit to be paid in installments using the card.

With the launch of the Ezy Direct service, SK Rent-a-Car has established a dedicated website accessible online anytime and anywhere without the need for a separate app installation. A dedicated call center has also been set up, with the phone number ending in "3651," symbolizing a service that is easily accessible online 365 days a year, reflecting the company’s commitment to customers.

To commemorate the launch, SK Rent-a-Car is offering various prizes such as an iPhone 12 Pro (2 winners) and AirPods Pro (7 winners) to 3,651 customers who receive quotes through the website and customer center by July. Additionally, an event will be held where customers who take delivery of vehicles can enter a draw for rental fee discounts.

An SK Rent-a-Car official said, "Ezy Direct is a product focused on improving customer convenience by providing personalized rental fee guidance and accurate quotes, resolving the inconveniences of existing long-term rental car customers. We will further enhance the value of the service through various collaborations with financial institutions in the future."

This content was produced with the assistance of AI translation services.