As Soon as the 'Starbucks Logo' Is Attached, Everything Sells Out... 'Landersbuk' Sold Out in 3 Minutes

[Asia Economy Reporter Seungjin Lee] The uniform 'Landersbuck,' a collaboration between Starbucks and the Shinsegae Group baseball team SSG Landers, sold out completely in just 3 minutes.

According to the distribution industry on the 25th, the limited edition SSG Landers uniform 'Landersbuck' sold out all 300 units prepared within 3 minutes of going on sale on the team's online shop on the 21st.

In the early morning of the 21st, people gathered in front of Incheon SSG Landers Field from early dawn. The reason they came to the stadium so early was to get the 'Landersbuck Uniform,' which was limited to 160 units and sold at the 'Landers Shop' inside the stadium. The 160 uniforms sold out within 1 hour and 30 minutes that day.

On SSG.com, the limited quantity of 40 units also sold out within 2 minutes. When SSG.com sold the SSG Landers uniform via live broadcast on the 17th of this month, the number of simultaneous viewers reached about 12,000.

Landersbuck features the basic home uniform design of SSG Landers with added Starbucks logo colors and siren design. The front lower part also features 'Bearista,' Starbucks' mascot. The production was handled by Hyungji Elite.

Earlier, Chung Yong-jin, Vice Chairman of Shinsegae Group, also announced the sale of the 'Landersbuck' uniform on his social media (SNS).

SSG.com, Starbucks e-Frequency Online Products

Starbucks goods have been selling out every time they are released. On the 13th, SSG.com started selling limited Starbucks e-frequency products. The color and type differed from Starbucks store giveaways, attracting a large number of consumers.

The Starbucks e-frequency products prepared by SSG.com that day sold out instantly, and more than 10 times the usual number of customers accessed simultaneously, causing temporary connection issues. The second sale on the 20th also sold out within about 30 minutes. The third sale is scheduled for the 27th.

Additionally, convenience store Emart24 is running a stamp collection event throughout this month, offering Starbucks tumblers as prizes, with applicants increasing about 5 to 10 times compared to usual. Customers who collect two stamps, generated one per purchase over 5,000 won, are entered into a draw to win Starbucks tumblers.

This content was produced with the assistance of AI translation services.