Dong-A Otsuka Publishes Brand Book Commemorating 50th Anniversary of OranC Release

2. On the 50th anniversary of OranC's launch, on the 24th, models Kang Anna (left) and Kim Dohwi, selected through the OranC model contest, are holding the 'OranC 50th Anniversary' commemorative event in front of the Dong-A Otsuka annex.

[Asia Economy Reporter Lim Hye-seon] Dong-A Otsuka OranC announced on the 25th that it will publish the ‘OranC 50th Anniversary Brand Book,’ which contains the brand history of half a century to celebrate the 50th anniversary of its launch.

Launched on May 24, 1971, OranC was the first flavor beverage made with domestic technology and capital by Dong-A Pharmaceutical's food division, and it has been loved by many consumers even after 50 years.

The ‘OranC 50th Anniversary Brand Book’ was planned to commemorate its historical value as a long-standing brand in the food industry and its symbolism as the first product that laid the foundation for Dong-A Otsuka's growth today.

It includes the story of change and challenge to pioneer new areas as a ‘low-calorie carbonated beverage,’ featuring OranC’s brand heritage such as the OranC CM song, OranC models, and packaging, as well as calorie reduction and the launch of a new kiwi product.

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