The North Face Launches 'The North Face Edition' Good Consumption Project with New Balance and Emart

North Face ambassador Shin Min-a is promoting the ethical consumption project 'North Face Edition.' (Photo by Youngone Outdoor)

[Asia Economy Reporter Seungjin Lee] The global outdoor brand The North Face, managed by Youngone Outdoor, announced on the 25th that it will collaborate with New Balance and E-Mart to carry out the good consumption project ‘The North Face Edition.’

Started in 2015, ‘The North Face Edition’ sells various products such as The North Face’s clothing and shoes at reasonable prices, providing consumers with the joy of shopping and donating simultaneously. In addition, a portion of the sales proceeds is used to protect vulnerable groups domestically and internationally through World Vision.

In particular, focusing on third-country water improvement projects in Uganda, Tanzania, and Bangladesh, it has safely supplied clean drinking water to about 48,000 residents through 15 large-scale water facilities to date.

To celebrate the 6th anniversary of ‘The North Face Edition,’ The North Face hopes to further expand its positive influence. Together with E-Land New Balance, the project will be held at NC Singuro Branch until the 31st, and with Shinsegae E-Mart, the project will run at E-Mart Wolgye Branch from the 27th to June 6th.

A Youngone Outdoor official said, “Last year, we held a good exercise habit challenge event to promote the health of the entire nation amid the COVID-19 situation. This year, through various channels including live broadcasts, we are conducting The North Face Edition project more diversely and hope that the positive influence will expand even further.”

This content was produced with the assistance of AI translation services.