SK Broadband Launches Non-Face-to-Face Filial Piety Product 'B tv Family'

Various Contents Including Trot and Health
20% Discount When Children Gift VOD
Medication Alerts and Emergency SOS Services Also Available

[Asia Economy Reporter Cha Min-young] SK Broadband recently launched a non-face-to-face filial piety product connecting parents and children called 'B tv Family' through B tv.

B tv Family is a family connection product where children living far away subscribe to media and communication services and pay fees on behalf of their parents. With the prolonged COVID-19 making face-to-face meetings difficult, the focus is on increasing communication between family members through TV and sharing happiness and enjoyment.

B tv Family offers ▲a senior-customized product 'Happy Senior' monthly subscription ▲video-on-demand (VOD) gifting ▲family photo sharing ▲artificial intelligence (AI) parent care ▲TV karaoke ▲ultra-high-speed internet and Wi-Fi services. The product is available at about a 40% discount compared to the regular price based on a 3-year contract.

Upon subscription, the parents' and children's B tv are connected immediately upon activation. Parents and children can use family services such as VOD gifting and family photo sharing through the connected B tv. Children can send movies and other content to their parents at a 20% discounted price from the regular price.

Parents can enjoy various video content popular among the senior generation, including trot music, health, and nature programs. With B tv Music, they can listen to songs from the 70s and 80s to the latest trending trot music, and through the TV karaoke service, they can use accompaniment for about 500 favorite senior songs. Through the AI set-top box supporting voice recognition, they can also receive medication, schedule, and daily life notifications. Essential senior services such as emergency SOS, useful in urgent situations, are also provided.

The B tv Family subscription target is children customers using SK Broadband's ultra-high-speed internet and B tv, and parents living separately in different households. Both new and existing customers can use the service, but due to the nature of the filial piety product, fee payment is only possible under the child's name. Up to two parent lines can be subscribed per one child. For subscription inquiries, contact SK Broadband customer center.

This content was produced with the assistance of AI translation services.