Shinhan Card Expands Child Meal Card Program to Busan

Starting July, Busan City and 16 Districts to Distribute Child Meal Cards for Children Under 18
Payment Expansion to Over 49,000 Affiliated Stores in Busan

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 24th that it has been selected as the 'Dedicated Operator for Child Meal Cards' for children under the age of 18 in Busan Metropolitan City and its 16 autonomous districts.

The Child Meal Card is a program in which Busan city, districts, and counties provide meals by covering the budget for children under 18 who are judged to be at risk of missing meals due to difficult economic circumstances.

Shinhan Card plans to provide rechargeable gift cards to children eligible for the Child Meal Card, allowing them to use the cards starting from July 1. These cards are made based on IC chips to minimize user inconvenience such as payment errors. The number of participating merchants has also been expanded from the existing 3,600 to approximately 49,000 Shinhan Card-affiliated dining merchants within the Busan area, enhancing user convenience.

Shinhan Card intends to leverage its industry-leading big data capabilities to analyze regional and detailed industry usage of the Child Meal Card, identifying and managing abnormal usage patterns such as children at risk of nutritional imbalance. This is part of Shinhan Financial Group's ESG (Environmental, Social, and Governance) strategy.

Meanwhile, since 2019, Shinhan Card has also been operating the Seoul Metropolitan City Child Meal Card project, providing Child Meal Cards to about 20,000 children under 18 in Seoul and its 25 autonomous districts.

This content was produced with the assistance of AI translation services.