Orion Launches 'Hotteok-filled Chambung-eo-bbang'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 24th that it has launched ‘Hotteok Pumeun Chambung-eoppang’ (Hotteok-filled Chambung-eoppang) to celebrate the 10th anniversary of the Chambung-eoppang release, creating a snack version of the popular street food hotteok.

Hotteok Pumeun Chambung-eoppang features chewy ‘Chambung-eoppang’ filled with hotteok filling made from cinnamon, black sugar, almonds, and peanuts, harmonizing with the glutinous rice cake flavor of the bread. It captures the taste and texture of hotteok, including the crunchy sensation when bitten. Compared to the original Chambung-eoppang, the amount of glutinous rice cake has been increased about threefold, allowing for a more chewy texture.

Orion’s Chambung-eoppang is a product that transformed the winter staple snack, bungeoppang, into a year-round mass-produced snack. When it was first released in 2011, it attracted much attention by launching in May, ahead of summer, which was an unconventional approach, causing a sell-out phenomenon immediately upon display. Over the past 10 years, it has gained great popularity as Orion’s representative cake, surpassing 450 million units sold cumulatively in Korea and China.

An Orion official said, “To celebrate the 10th anniversary of Chambung-eoppang, we reinterpreted hotteok, another representative street snack, and created a dessert that can be enjoyed anytime and anywhere. Hotteok Pumeun Chambung-eoppang combines the taste of bungeoppang with hotteok flavor, offering a unique taste and fun experience never felt before, so we expect it to be very popular.”

This content was produced with the assistance of AI translation services.