The group BTS posed at the global press conference for the release of their new digital single "Butter," held on the afternoon of the 21st at Olympic Hall, Olympic Park, Songpa-gu, Seoul. <br>[Image source=Yonhap News]

The group BTS posed at the global press conference for the release of their new digital single "Butter," held on the afternoon of the 21st at Olympic Hall, Olympic Park, Songpa-gu, Seoul.
[Image source=Yonhap News]

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[Asia Economy Reporter Donghoon Jeong] BTS's new song "Butter" music video recorded 108.2 million views on YouTube within 24 hours, becoming the most viewed music video.


According to their agency Big Hit Music, YouTube announced on the 23rd that the "Butter" music video, released on the 21st, recorded 108.2 million views within 24 hours of its release. This is the highest number of views recorded in 24 hours among all music videos on YouTube.


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BTS broke their own record set in August last year with "Dynamite" (111 million views) in about nine months. BTS now holds both the first and second places for the most viewed music videos on YouTube within 24 hours. The "Butter" music video surpassed the previous record of 3 million concurrent viewers held by "Dynamite" by exceeding 3.9 million concurrent viewers at its peak during the initial release.


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