Jibangshikiz Unveils Digital Showroom Inside Pastelmoll

Overcoming Physical Limitations of Offline Stores and Strengthening Customer Communication

[Asia Economy Reporter Lim Hye-sun] Pastel World's Jibangsikiz is unveiling a digital showroom and strengthening customer communication.

Jibangsikiz is a kids' line launched in 2017 by Philippe Fortunato, CEO of the French luxury brand Givenchy. In Korea, it operates offline stores only at Hyundai Department Store Main Branch and Lotte Department Store Main Branch. To introduce Jibangsikiz to more customers beyond the constraints of time and space, a digital showroom has been opened.

The brand graphic video, which is the first thing visitors encounter upon entering the digital showroom, introduces Jibangsikiz's philosophy and sensibility through high-quality pictorials.

Next, the 2021 Spring·Summer season products are showcased through keyword-based pictorials. This season is themed 'Botanical World,' emphasizing vibrant colors and patterns. It is composed of 'Urban Environment' from the activewear and traveler lines, and 'Bikers World,' featuring standout camouflage patterns.

Products such as hats, accessories, and shoes are also presented as a 'Special Line.'

Items are introduced as a 'Special Line,' allowing visitors to experience sophisticated luxury kids' fashion styling through the digital showroom.

This content was produced with the assistance of AI translation services.