E&C, Fashion Spotlight on 'Together Yet Apart'

Analyzing Fashion Trends in the Untact and Online Era Using Big Data

[Asia Economy Reporter Lim Hye-sun] Young character casual brand E&C announced on the 23rd that, after analyzing big data on consumer purchasing patterns from last fall/winter season to this spring/summer season, the proportion of blouse and top-bottom set purchases has increased, while dress sales have relatively decreased.

In particular, the proportion of blouses, which are tops, showed a noticeable increase in sales. The company analyzed that this is due to the rise in demand for "screen looks" for Zoom, which only shows the upper body, as online life has become common in the untact era.

Instead of increasing the production proportion of dresses, E&C devised an idea to achieve the effect of a dress if customers want one. They planned to sell sets of tops and bottoms, including skirts that can give the feeling of a dress when purchasing a blouse.

The company explained, "'Separate but together' fashion trend combinations are composed of top and bottom sets, so when worn together, they give the feeling of a dress, and when worn separately, they can be used as individual items."

In fact, the product line launched last March is showing sales growth. Accordingly, E&C plans to increase the number of blouse and skirt set items to have about 10 combinations, more than currently available.

This content was produced with the assistance of AI translation services.