KOTRA Hosts 'Webtoon Plaza 2021 Online Consultation'

On the 18th, during the preliminary event 'K-Webtoon Preview Online Seminar,' a domestic webtoon company introduced their works to overseas buyers who connected online. (Photo by KOTRA)

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 23rd that it will co-host the 'Webtoon Plaza 2021 Online Consultation' with the Korea Manhwa Contents Agency.

The event will be held for five days starting from the 24th, with participation from overseas webtoon platforms, comic publishers, and buyers who produce animations and games using webtoons. Twenty domestic webtoon companies participating in the consultation will showcase about 40 webtoon works they have produced themselves, seeking business opportunities with overseas buyers.

Earlier, on the 18th, KOTRA held the 'K-Webtoon Preview Online Seminar' as a preliminary event, producing videos of domestic companies' works to introduce the storylines and images of the works online to buyers. Additionally, materials containing information about domestic companies' works were produced in English, Chinese, and Japanese and delivered to overseas buyers.

KOTRA is also conducting marketing promotions utilizing overseas influencers in the animation or comic fields, leveraging the characteristics of digital-based content like webtoons. The influencers create videos introducing the works of participating domestic companies and upload them on social networking service (SNS) accounts to promote Korean webtoons. A total of seven overseas influencers active on YouTube, Facebook, and China's Bilibili are participating.

Kim Sangmuk, Head of KOTRA's Innovation Growth Division, said, "Webtoons are gaining attention as one of the representative K-content in the global market following dramas, games, and K-pop," adding, "We plan to actively support more of our webtoon content to successfully enter overseas markets."

This content was produced with the assistance of AI translation services.