Gwangju Bank Holds Inauguration Ceremony for 1st Employee SNS Supporters 'Gwang-eun Inssa'

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Bank (President Song Jong-wook) announced on the 21st that it has selected the 1st generation employee SNS supporters group ‘Gwang-eun Inssa’ to revitalize SNS promotion and held an inauguration ceremony.

The SNS supporters group ‘Gwang-eun Inssa’ was recruited from employees, selecting a total of 20 people based on their active willingness to participate and aspirations. The group’s name combines the newly coined term ‘Inssa,’ meaning a person who leads the atmosphere at various events or gatherings, with ‘Gwangju Bank’ to name the SNS supporters’ activities.

Through the SNS supporters group ‘Gwang-eun Inssa,’ Gwangju Bank plans to create content for its official SNS accounts (Facebook, Instagram, YouTube) and expand communication with more followers and subscribers, thereby promoting Gwangju Bank’s brand image externally.

Song Jong-wook, President of Gwangju Bank, said, “To overcome the limitations of a regional bank and leap forward as a 100-year bank, we must continuously expand communication channels with customers and attempt constant change and challenges. From financial services including product and process development to social contribution activities sharing hearts with customers and local residents, let us firmly establish our brand position through Gwangju Bank’s unique emotional marketing and do our best to become a trusted and beloved financial brand by our customers.”

This content was produced with the assistance of AI translation services.