11st, Cafe Owner Choi Jun and 'Terra×Smiley' Goods Exclusive Live Broadcast
Limited Sale of 6 Items Including Opener, Slippers, T-Shirts, Film Camera, USB, and Can Cooler
Goods Revealed Every 10 Minutes at 9 PM on the 21st with 'Choi Jun'
[Asia Economy Reporter Kim Yuri] 11st announced on the 21st that it will exclusively sell HiteJinro's 'Terra×Smiley' collaboration goods through a live broadcast.
The broadcast, held at 9 PM on 11st's live broadcast corner 'Live11,' will feature Choi Jun (comedian Kim Haejun), who recently gained popularity as a cafe owner character on the YouTube channel 'Pisik University,' and host Lim Hana. They will reveal a total of six exclusive goods, one every 10 minutes, in an entertainment interview format.
The six goods sold through the broadcast include a set of four openers (7,900 KRW) modeled exactly after HiteJinro's Terra products, essential vacation items such as stamp slippers (6,900 KRW), a USB (32GB) and stickers (6,900 KRW) designed with the Terra triangle logo and Smiley, a disposable film camera with flash function and a 150ml one-shot glass (12,900 KRW), short-sleeve T-shirts (17,900 KRW) and hoodies (24,900 KRW) printed with the phrase 'Smile Again with Terra,' and a Terra can-shaped can cooler with cooling and heating functions (89,900 KRW).
Since last year, 11st and HiteJinro have consistently collaborated to present limited edition goods promotions. 11st stated, "Every time exclusive goods such as the 'Two-Drop Glass' and 'Toad Figure' were released, they sold out within 30 seconds, confirming the enthusiastic response from the MZ generation."
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Meanwhile, earlier this year, 11st established 'Shopper-tainment' corners in 'Live11,' combining shopping and entertainment. They increased entertainment-style broadcasts featuring popular YouTube channel cast members among the MZ generation. As they expanded story-driven entertainment content, the number of viewers in April recently nearly doubled compared to the previous month, and transaction amounts during broadcast hours also increased by 47%.
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