HiteJinro, First Live Commerce Sale of ‘Terra X Smiley’ Goods

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 21st that it will showcase Terra and Smiley collaboration goods through 11st live commerce. The ‘TerraXSmiley’ goods are exclusively available through 11st live commerce, and the broadcast will be held for one day only on the 21st.

During the broadcast starting at 9 PM on the 21st, a total of six limited edition goods will be sold, including the Terra opener set, slippers, USB+stickers, one-shot glass+film camera, T-shirts, and Terra can coolers.

Recently, Choi Jun (real name Kim Haejun), who is well-known among the younger generation on YouTube as a cafe owner, and live commerce host Hana Lim, who set a record for sold-out broadcasts, will conduct the show in an entertainment interview format.

Earlier in April, HiteJinro released the ‘TerraxSmiley Limited Edition’ product to celebrate the 2nd anniversary of Terra’s launch. To express gratitude to consumers, it was specially released at a lower price compared to the existing Terra can products, receiving great response in the market. Smiley collaborates with numerous global famous brands based on the message of ‘spreading happiness to the world through smiles.’

Osungtaek, Executive Director of Marketing at HiteJinro, said, "We held live commerce to communicate and deliver the TerraXSmiley limited edition goods, released with gratitude for the 2nd anniversary of Terra’s launch, to the MZ generation," adding, "We will continue various marketing activities that meet consumer needs and provide differentiated experiences."

This content was produced with the assistance of AI translation services.