Daejeon City Sells Ontong Daejeon Mall Products via 'YouTube Live Broadcast'

Provided by Daejeon City

[Asia Economy (Daejeon) Reporter Jeong Il-woong] Products listed on the Daejeon local currency online mall, Ontong Daejeon Mall, will be sold through a YouTube live broadcast.

The city announced on the 21st that from the 24th to the 28th of this month, between 8 PM and 9 PM, about 20 excellent products listed on Ontong Daejeon Mall will be sold live on YouTube live commerce.

The live broadcast sales are being piloted to seek new opportunities for local small business owners facing management crises due to the spread of COVID-19, promote excellent local products nationwide to diversify the consumer base, and boost small business sales.

Live commerce is an online live broadcast where sellers and consumers communicate in real time while introducing products. Recently, with the prolonged COVID-19 pandemic expanding contactless consumption, live commerce, which combines broadcasting and shopping, has gained attention as a new sales method.

On the first day of the live broadcast, the 24th, 2 products including Shining Essence OL Mask and Ampoule from Shine & Shine Co., Ltd. will be sold; on the 25th, 7 products including Cham Matjoh-eun Kimchi from O Kimchi Co., Ltd.; on the 26th, 7 products including Doenjang, Gochujang, and Cheonggukjang from Gojipjaengi Go-ssi-ne; on the 27th, 3 products including Acorn Nuts from Totori Protection Workshop; and on the 28th, Probi Propolis Stick from Seoul Propolis Co., Ltd. will be sold respectively.

During the live broadcast, Ontong Daejeon users can purchase excellent local products at discounts of up to 50% or more, receive 15% Ontong Daejeon cashback, and 1% purchase points from Ontong Daejeon Mall. Additionally, all buyers will receive bonus products and free shipping benefits.

Moreover, a raffle event will be held daily during the live broadcast, where 10 Ontong Daejeon purchasers will be selected to receive 100,000 KRW in Ontong Daejeon (policy allowance). The raffle results will be announced on the Ontong Daejeon Mall notice board on the 4th of next month.

The live commerce broadcast schedule can be checked on the Ontong Daejeon app and Ontong Daejeon Mall. Viewing is possible by searching "Ontong Sale Jackpot Live" on YouTube on the day or through the Ontong Daejeon app and Ontong Daejeon Mall.

Ko Hyun-deok, Director of the City’s Job and Economy Bureau, said, “The city will operate a permanent live commerce on Ontong Daejeon Mall to pioneer distribution channels for small business owners in line with the changed untact consumption environment due to COVID-19 and ultimately support sales expansion.”

This content was produced with the assistance of AI translation services.