Cuckoo Soars in the US... Air Purifier Sales Surge 457%

US Sales Volume Up 457% YoY in Q1 This Year... Revenue Also Increased by 129%
Recognized as 'Essential Home Appliance' Due to COVID-19... California Wildfires Also Impact
Expansion to South America Following North America... "Overseas Business Expansion"

Cuckoo Homesys' main product of the US rental corporation, air purifier 'CAC-D2020FW.'
Photo by Cuckoo Homesys

[Asia Economy Reporter Junhyung Lee] Cuckoo Homesys' U.S. rental corporation announced on the 20th that sales of Cuckoo air purifiers in the U.S. in the first quarter of this year surged 457% compared to the same period last year. During the same period, sales revenue increased by 129% compared to the previous year.

The COVID-19 pandemic is the background behind these results. Although the air purifier penetration rate in the U.S. was lower than in Korea, the company explained that interest in health- and hygiene-related home appliances increased due to COVID-19. Large wildfires that occurred in California last year also fueled demand for air purifiers.

Cuckoo Homesys expects the U.S. air purifier market to grow at an average annual rate of 12.4% from this year through 2027. Accordingly, the company structured its product lineup focusing on medium and large-sized products preferred locally to capture the market. Considering the characteristics of U.S. consumers who value reasonable prices, entry-level small products were also added to the lineup.

Sales channels have expanded beyond the U.S. to Canada. To pioneer the South American market as well, Cuckoo Homesys is laying the foundation for expanding into new countries by obtaining NOM (Normas Officiales Mexicanas) certification, the Mexican standard.

A Cuckoo Homesys official said, "Due to the COVID-19 pandemic, air purifiers are recognized in the U.S. as essential appliances for health and indoor environment improvement," adding, "We plan to expand overseas business to neighboring countries such as Canada and Mexico, leveraging growth in the U.S. market as a driving force."

This content was produced with the assistance of AI translation services.