Shilla Myeon, Italy Niche Perfume 'Acqua di Parma' First New Product Released in Domestic Duty-Free

'Aqua di Parma' Bluline new product 'Bergamotto di Calabria - La Spugnatura' (Photo by Shilla Duty Free).

Shilla Duty Free Launches 'Acqua di Parma' Car Diffuser for the First Time in Domestic Duty-Free Shops
New Product Launch Event at Shilla Hotel on the 20th with Porsche and Invited Wanghong Influencers

[Asia Economy Reporter Kim Yuri] Shilla Duty Free announced on the 20th that it will introduce new products from the Italian niche perfume brand 'Acqua di Parma' for the first time in domestic duty-free shops.

On the same day, Shilla Duty Free stated that it will begin selling one new product from the 'Blu Mediterraneo' line and three types of car diffusers from the niche perfume brand 'Acqua di Parma' for the first time in domestic duty-free shops. These products can be found at Shilla Internet Duty Free and Shilla Duty Free Seoul branch.

'Niche' derives from the Italian word nicchia, meaning a small gap, and refers to premium perfumes for a very limited audience. It is popular among those seeking 'their own uniqueness.'

The new product from Acqua di Parma's Blue line, 'Bergamotto di Calabria - La Spugnatura,' is housed in the finest ceramic crafted by artisans using extraction techniques passed down since ancient times. The car diffuser uses Poltrona Frau leather and is designed by the world-renowned designer duo Gam Fratesi. The car diffuser was pre-launched at domestic department stores and Shilla Duty Free. It comes in four scents and three color cases.

Meanwhile, Shilla Duty Free and Acqua di Parma will hold a new product launch event at the Shilla Hotel's Yeongbingwan on the same day, in collaboration with Porsche Center Yongsan. The event invites VIP customers and Wanghong influencers to experience Porsche vehicles and the new car diffusers together in the Yeongbingwan backyard, famous for its traditional Korean hanok architecture. The event capacity is limited to 75 people per session, and it will be conducted in compliance with quarantine guidelines.

Shilla Duty Free stated, "As the world's largest duty-free operator in the cosmetics and perfume sector, we continue to strengthen strategic collaborations with global cosmetics and perfume brands." Since the global duty-free debut of 'Huda Beauty' last year, various brands such as 'Helena Rubinstein,' 'Maison Margiela Perfume,' and 'MCM Perfume' have entered Korea through Shilla Duty Free before department stores or regular retail outlets, meeting customers first here.

'Aqua di Parma' car diffuser (Photo by Shilla Duty Free).

This content was produced with the assistance of AI translation services.