Hyundai Livart Launches Three Single-Person Chairs Targeting the 'Stay Home' Trend
Raised Backrest and Added Angle Adjustment for Comfortable Seating Experience
[Asia Economy Reporter Kim Jong-hwa] Hyundai Livart is launching single-person furniture products targeting the 'stay-home' trend, where most time is spent at home due to the spread of COVID-19. On the 19th, Hyundai Livart, a total interior group affiliated with Hyundai Department Store, announced the release of three types of single chairs.
A Hyundai Livart official said, "Considering the prolonged COVID-19 situation, the increase in 'homebodies' who voluntarily stay at home rather than going out due to trends like stay home and layered home (where areas of the home expand for rest, sleep, work, study, etc.), consumer demand for chairs that serve both rest and sleep functions is rising. Therefore, we have launched single chairs that can be used for various purposes."
The new products include three types (eight items): the 'Sherbet Single Swivel Chair,' the 'Orb Single Manual Recliner,' and the 'Crepe Beanbag.'
The Sherbet Single Swivel Chair is a functional armchair that rotates 360 degrees. For comfortable seating, the backrest features a wingback design that wraps around the back like wings. It also includes a 'rocking' function that allows the body to tilt up to 10 degrees forward and backward to prevent discomfort during long sitting periods. To enhance practicality, it uses functional fabric with water-repellent properties. The product comes with a dedicated footstool, and customers can choose between two colors: Heron Egg Green and Star Pink.
The Orb Single Manual Recliner's strength lies in its adjustable backrest angle. The backrest can recline from 110 degrees up to 155 degrees, providing optimal comfort for hugging or resting, and the headrest angle can be adjusted to suit reading or watching movies. This product also includes a dedicated footstool and is available in two colors: Oyster Shell Golden Gray and Ribbon Fish Green.
Crepe is a product developed in collaboration with the beanbag chair brand 'Polimoli.' It uses 100% domestically produced pure cotton and durable filling material EPP (expanded polypropylene) to provide stable body support. The front features a printed pattern by illustrator Kinjuri, and the back is embroidered with the comforting phrase "Stay at Home and Chillax," adding decorative value. Two sizes are available: the L size comes in Ocean Ridge Brown and Ocean Lapis Blue, while the S size is offered in Symos Green and Basket Star Pink.
The products are sold through Hyundai Livart's official online mall, 'Livart Mall.' To commemorate the launch, limited quantities of the Sherbet Single Swivel Chair and Orb Single Manual Recliner are offered at a 30% discount (Sherbet Single Swivel Chair at 328,000 KRW, Orb Single Recliner Sofa at 519,000 KRW), and Crepe is sold at a 20% discount (Crepe Beanbag L at 299,000 KRW, S at 219,000 KRW).
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A Hyundai Livart official said, "The three new products are characterized by compact sizes designed with various functions considering the characteristics of single-person households," adding, "We will continue to introduce small furniture products with unique designs and colors that can enhance home decoration effects."
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