Three Key Highlights of 'Starbucks Day' with SSG Landers View original image


[Asia Economy Reporter Seungjin Lee] Starbucks Coffee Korea has revealed key viewing points to meaningfully enjoy the upcoming ‘Starbucks Day,’ held in collaboration with the SSG Landers team from the 21st to the 23rd.


Eco-friendly Activities

During this three-game series, Starbucks will reduce the use of disposable cups at the baseball stadium by serving coffee in Starbucks Creative Tumblers to a total of 900 pre-invited customers, Starbucks partners, and NGO groups. All spectators who bring their tickets and personal tumblers will receive one Starbucks Iced Americano served in their personal tumbler for free at the Starbucks booth located in front of the first base ticket office.


The SSG Landers players will wear special Starbucks uniforms made from ‘recycled polyester’ yarn produced by recycling used PET bottles during the games. The special uniforms and caps introduced this time will be sold in limited quantities of 500 each. Online sales will begin at 3 PM on the 21st through the official SSG Landers sales channels, and sales at the Landers Shop inside the stadium will start at 4:30 PM on the 21st.


Additionally, Starbucks plans to provide all SSG Landers players with Starbucks Creative Tumblers featuring special designs to encourage ongoing eco-friendly activities.


Special First Pitch and First Bat

On the last day of the three-game series, the 23rd, Starbucks will have the first pitch and first bat performed by representatives of 708 disabled partners (based on legal disability standards) working at Starbucks. The first bat will be thrown by Kwon Soon-mi, the first hearing-impaired store manager at Starbucks Korea, from the Seocho Paragon store, and the first pitch will be thrown by Choi Yena, the assistant manager of the Seoul National University Dental Hospital store, Starbucks’ first store dedicated to disability awareness improvement.


On the 23rd, about 300 guests from Starbucks-linked NGOs and related partners, including the ChildFund Korea, Heart Heart Foundation, Beautiful Foundation, and Cultural Heritage National Trust, will be invited to ensure a meaningful time.


On the 21st, broadcaster Hwang Kwang-hee will throw the first pitch, and on the 22nd, Starbucks mascots ‘Berry’ and ‘Beco’ will perform the first pitch and first bat.


Special Events and Prize Opportunities

During ‘Starbucks Day,’ various events will be held for fans to participate in. Fans entering through gates 1, 3, and the Membership Gate will receive 1,500 Starbucks cheering clappers per game, and during the game, prizes will be awarded through events such as three-line acrostic poems and OX quizzes.


For each game, five winners of the three-line acrostic text cheering event held three times will receive a Starbucks Summer Day Cooler; winners of the slingshot event held five times will receive an SSG Landers Starbucks T-shirt; and three winners of the OX quiz held six times will receive a Starbucks Summer Night Singing Lantern as prizes.


Also, if a home run ball by an SSG Landers player hits the ‘Starbucks Home Run Zone’ installed in the outfield, five fans selected by lottery from the audience will receive a Starbucks one-year free drink coupon.


Furthermore, during the three-game series, if the Landers win, the selected MVP player will be awarded a Starbucks one-year free usage pass, and the player will choose a meaningful fan who supported them to gift the Starbucks one-year free usage pass they received.



Song Hoseop, CEO of Starbucks Coffee Korea, stated, “Through the ‘Starbucks Day’ collaboration with SSG Landers, we will provide baseball fans with a special enjoyment that goes beyond a typical baseball game.”


This content was produced with the assistance of AI translation services.

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