Samsung Electronics Q1 TV and Smartphone Market Share Up... Semiconductor Down

[Asia Economy Reporter Hyunseok Yoo] Samsung Electronics' TV and smartphone market shares in the first quarter accounted for 32% and 21.8%, respectively, showing an increase compared to last year. On the other hand, the market share of DRAM semiconductors declined.

According to Samsung Electronics' first quarter quarterly report on the 17th, the market share in the TV sector last year was 32%, up 0.1 percentage points from last year (31.9%). Compared to 2019's 30.9%, it increased by more than 1 percentage point.

Despite the COVID-19 pandemic, the market expanded centered on premium TVs due to the spread of the 'stay-at-home' trend and the pent-up effect.

Samsung Electronics has achieved the number one position in TV sales for 15 consecutive years since 2006 through last year, and this year it is expanding its premium product lineup with Neo QLED TVs and home-use Micro LED TVs, thereby increasing its market share.

Samsung Electronics' smartphone market share rose from 19.6% in 2020 to 21.8% in the first quarter of this year, recovering to the 20% range due to the effect of new product launches such as the Galaxy S21.

Thanks to strong smartphone sales, the smartphone panel (display) market share in the first quarter of this year reached 50%, a significant increase compared to 44.8% last year.

In semiconductors, demand for mobile and PC increased in the first quarter, showing strength centered on memory, but Samsung Electronics' DRAM market share slightly decreased to 42% from 42.7% last year.

This content was produced with the assistance of AI translation services.