"Early Heat Begins"... Retail Industry Launches Summer Product Sales

Lotte Mart has been holding an "Exotic Watermelon Collection" event at all its stores since the 13th.

[Asia Economy Reporter Lim Chun-han] Due to the early heatwave, the distribution industry has started full-scale sales of summer products earlier than usual.

According to the industry on the 15th, Lotte Homeshopping began selling summer home appliances starting with the launch of window-type air conditioners last month. This is about two weeks earlier than usual. Since the 1st of last month, Lotte Homeshopping has doubled the number of related programs compared to last year. Circulator products, which are auxiliary appliances for air conditioners, have been popular early on, with cumulative orders reaching 2 billion KRW from the 1st to the 9th of last month. Going forward, they plan to strengthen sales of seasonal home appliances and popular summer foods by expanding brands and programming by more than 50% compared to previous years.

11st introduced the summer season limited edition of the casual shoe brand Crocs, which is widely worn in summer, for the first time in Korea. The limited edition product, the 'Smiley Original Clog,' was created in collaboration between Crocs and the lifestyle brand 'Smiley' and was first unveiled through a live broadcast on the 13th. Additionally, a special event runs until the 16th, offering up to 55% discounts on about 80 popular Crocs products and providing a 25% discount coupon (up to 50,000 KRW).

Large supermarkets are already selling watermelons, a representative summer fruit. Emart has stocked 100,000 tons of watermelons in stores since the 22nd of last month. Lotte Mart has held an 'Exotic Watermelon Collection' event at all stores since the 13th, showcasing various watermelons such as black rice watermelon, Black Boss watermelon, and apple watermelon all in one place.

Convenience stores are also accelerating sales of summer products. GS25 introduced the new premium shaved ice product, Red Melon Bingsu, this year. In addition, they operate a total of five premium bingsu varieties, including Cebu mango bingsu, injeolmi bingsu, watermelon hwachae bingsu, and red bean bingsu. Emart24 launched the ‘Mega Big Ice Cup’ in line with the trend of preferring large-capacity beverages and is selling subscriptions for popular summer products such as ice cups.

This content was produced with the assistance of AI translation services.