[K-Food Hidden Hero] "Yogurt, once a snack, now enough for a full meal"

④Yang Areum Dongwon F&B Food Development Researcher

Danish Yogermil 75% Growth in Q1
Convenient Meal Using Grains for Hearty Nutrition
Preference Increased Due to Remote Work and Classes
Expanding Target Audience to Achieve 40 Billion KRW Sales Goal This Year

A-reum Yang, Assistant Manager, Development Team 2, Food Development Research Institute, Dongwon F&B

[Asia Economy Reporter Seungjin Lee] The ready-to-eat yogurt market is rapidly growing as a convenient meal option. In line with the COVID-19 era, increased interest in health management and dieting has led to its reevaluation from a snack to a full meal. Dongwon F&B’s ready-to-eat yogurt, ‘Denmark Yogermil,’ is leading the market with a 75% growth in the first quarter of this year.

◆ A meal with yogurt = Yang Areum, Assistant Manager of Development Team 2 at Dongwon F&B Food Science Research Institute, said, "Denmark Yogermil’s first-quarter sales increased by 75% compared to the previous year," adding, "With the rise of remote work and online classes after COVID-19, product preference has increased, and we are targeting sales of 40 billion KRW this year."

According to Nielsen Korea, while the domestic spoonable yogurt market is growing at a modest rate of 3-4% annually, the ready-to-eat yogurt market is experiencing explosive growth. It recorded 32.8 billion KRW in 2017, 54.9 billion KRW in 2018, and 90.5 billion KRW last year, increasing by 176% in two years. It is estimated to have reached a scale of 140 billion KRW last year.

‘Denmark Yogermil’ quickly established itself in the market by promoting a healthy meal option. Assistant Manager Yang explained, "Denmark Yogermil’s four types of grains were developed using the grains most familiar to domestic consumers, and the three types of Denmark Yogermil salads target single-person households that have insufficient vegetable intake."

Recently, Dongwon F&B has strengthened its product lineup to allow easy and hearty meals for everyone from children to adults by launching three types of ‘Denmark Yogermil Flip,’ which include Wang Choco Ring, Wang Choco Ball, and Cacao Granola, in addition to grains and salads. Assistant Manager Yang said, "We developed the cacao granola reflecting the expanding age range of yogurt consumers," adding, "It was developed with an optimal ratio of savory grains such as oats, sunflower seeds, and pumpkin seeds."

◆ Continued high growth this year, accelerating market penetration = Dongwon F&B plans to accelerate its market penetration, anticipating continuous growth in the ready-to-eat yogurt market. Recently, they released a ‘Denmark Yogermil’ advertisement featuring the four-member female idol group Brave Girls as models. This advertisement, created to be easy and friendly for consumers, is rapidly spreading through social networking services (SNS).

Assistant Manager Yang predicted, "Due to demographic changes such as population aging and the increase in single-person households, along with trends emphasizing convenience, the related market is expected to continue growing steadily."

This content was produced with the assistance of AI translation services.