"Elders Easily Book Movies: Seoul Digital Foundation and CJ CGV Join Hands to Develop Kiosk for Seniors"

Business Agreement Ceremony Held on the 13th to Collaborate on Kiosk Improvement Project for the Elderly

[Asia Economy Reporter Lim Cheol-young] Seoul Digital Foundation and CJ CGV announced on the 13th that they will sign a Memorandum of Understanding (MOU) to improve kiosks for the elderly.

On the 13th, the two organizations held a signing ceremony at CGV Yongsan I'Park Mall, attended by Lee Won-mok, Acting Chairman of Seoul Digital Foundation, Oh Dae-sik, Chief Digital Officer (CDO) of CJ CGV Digital Innovation Promotion, and other officials, to begin full-scale cooperation.

This agreement aims to diagnose problems and prepare improvement plans through surveys and analysis so that elderly people, who face difficulties in the accelerated digital and non-face-to-face environment due to COVID-19, can use kiosks more conveniently.

Specifically, the two organizations plan to promote ▲analysis of kiosk usage status and obstacles for elderly users, ▲sharing of data, information, human and material resources for smooth project implementation, and ▲planning and implementation of kiosk improvement directions reflecting the physical, cognitive, and psychological characteristics and user experience of the elderly.

Seoul Digital Foundation will pilot the elderly-friendly kiosk accessibility standards currently under development on CGV kiosks to pre-verify their effectiveness and enhance practicality. CJ CGV will improve overall services from kiosk placement to movie and seat selection, payment, and ticketing interfaces based on the foundation’s kiosk accessibility standards and analysis results. They plan to create an environment where elderly people can conveniently enjoy movies.

From mid-this month, the two organizations will listen to the opinions of kiosk users and providers, including elderly people and on-site staff, to identify problems and derive improvement directions and priorities. Additionally, the two organizations plan to expand the scope of digital content cooperation by utilizing and analyzing their data to establish cultural policies and discover services for digitally vulnerable groups.

Lee Won-mok, Acting Chairman of Seoul Digital Foundation, said, “This collaboration will be a good opportunity to apply accessibility standards to daily life sites such as retail stores and dining establishments where kiosk usage is high,” adding, “We will strive to make Seoul a digital-friendly city where elderly people can conveniently use digital devices.”

□ Oh Dae-sik, Chief Digital Officer (CDO) of CJ CGV Digital Innovation Promotion, said, “Through this collaboration, we aim to gradually improve the interface of CGV kiosks,” and added, “Since the acceleration of non-face-to-face services due to COVID-19, we will do our best to enable elderly people who have difficulties using digital technology to use theater services more conveniently.”

This content was produced with the assistance of AI translation services.