Lotte Home Shopping Launches Summer Products... "Two Weeks Earlier Than Usual"

Lotte Home Shopping is starting full-scale sales of seasonal appliances and summer food products earlier than in previous years.

[Asia Economy Reporter Lim Chun-han] Lotte Homeshopping announced on the 13th that, based on its own weather data analysis predicting that the heat will start about two weeks earlier this year, it will begin full-scale sales of seasonal appliances and summer foods earlier than usual.

Starting with window-type air conditioners on the 15th of last month, Lotte Homeshopping advanced the sales of seasonal appliances and doubled related programming. As a result, it recorded approximately 2 billion KRW in cumulative orders by the 9th of this month, including 1.4 billion KRW in orders from three broadcasts of Shinil circulators. Ahead of the upcoming intense heat, the company plans to strengthen sales of seasonal appliances and popular summer foods by expanding brands and programming by more than 50% compared to previous years.

On the 16th at 1:45 PM, Lotte Homeshopping will launch the ‘Samsung Window Fit Window-type Air Conditioner’ for customers who want individual cooling. This integrated product combines the outdoor and indoor units and includes various convenient features such as low-noise mode and dehumidification function. On the 21st at 3:40 PM, the ‘Bokuk One Circulator’ will be introduced. It delivers wind evenly through seven blades and supports additional functions such as 90-degree rotation and a timer.

A Lotte Homeshopping official said, “As the heat is expected to come earlier than usual, we analyzed consumer demand to advance summer product sales and expand programming. Going forward, we plan to introduce various summer lifestyle products reflecting trends, as well as seasonal appliances with convenience and differentiated quality.”

This content was produced with the assistance of AI translation services.