Hyundai Department Store Pangyo Branch Unveils 'VR Pangyo Land'... "Feels Like Walking in a Real Store"

Hyundai Department Store Pangyo Branch will operate 'VR Pangyo Land' from the 14th to the 30th.

[Asia Economy Reporter Lim Chunhan] Hyundai Department Store Pangyo Branch announced on the 12th that it will operate the department store 'VR Pangyoland,' where customers can explore the store 360 degrees through their mobile phones without visiting in person, from the 14th to the 30th.

VR Pangyoland is a virtual department store applying VR technology, allowing users to explore about 50 locations across 11 floors from basement level 1 to the 10th floor of the Pangyo branch in 360 degrees. By touching the arrows on the VR screen, users can move between stores, and by touching the airship-shaped icon, they can also access information about ongoing events at the department store. VR Pangyoland can be accessed through the Hyundai Department Store app, The Hyundai.com mobile app, and the official Instagram account of Hyundai Department Store Pangyo Branch.

In particular, Pangyo Branch offers coupons that can be used when visiting the actual department store through VR Pangyoland. By touching the unlimited pass icon at the top right of the VR Pangyoland screen, users can receive a 20% discount coupon for the Hyundai Children's Book Art Museum and a one-time ride ticket for the carousel on the 5th floor. Additionally, mini-games such as the lucky roulette and nostalgic lottery, set up throughout VR Pangyoland, provide coupons that can be exchanged for kitchen towels, tumblers, and more at the Pangyo Branch customer service desk.

Furthermore, for 14 stores including Balmain, Off-White, Alexander McQueen, and Ami, users can move to The Hyundai.com’s VR showroom to explore the displayed products in more detail. Popular products exhibited in the VR showroom can be purchased directly through The Hyundai.com or users can consult with store staff for purchases via KakaoTalk.

Pangyo Branch will operate a healing space where customers can enjoy time with their families at the 10th-floor Sky Garden and Cultural Hall until the 30th. Each location will also feature photo zones incorporating AR technology. The Sky Garden will be decorated with topiary sculptures of pigs, deer, and other animals, while the Cultural Hall will be arranged as Pangyo Healing Park with large greenery plantings, triangular wooden huts, and traditional Korean-style benches.

A representative of Hyundai Department Store Pangyo Branch said, “We planned this 2021 Pangyoland hoping that customers will think of it as a friendly space where they can enjoy fun and healing both online and offline,” and added, “We will continue to develop various unique contents to provide customers with continuously new shopping experiences.”

This content was produced with the assistance of AI translation services.