Brit Awards UK, BTS Miss Out on Award... Korean Dance Troupe Performs Surprise Opening with Coldplay

BTS nominated for International Group category at the Brit Awards (Photo by Homepage capture)

[Asia Economy Reporter Choi Dong-hyun] BTS became the first Korean artist to be nominated for the British music award 'Brit Awards,' but failed to win.

At the 'Brit Awards' ceremony held on the 11th (local time) at the O2 Arena in London, UK, BTS was nominated in the International Group category but did not win. The award went to the three-member sister band Haim. Other competitors in this category included rock band Foo Fighters, hip-hop duo Run the Jewels, and punk band Fontaines D.C.

Started in 1977, the Brit Awards is an award ceremony hosted by the British Phonographic Industry. Nominees are selected through votes by a panel consisting of over 1,000 radio and TV DJs and hosts, broadcasting executives, record company representatives, and journalists.

Since the late 1980s, the International category was introduced to honor artists active in various countries. However, last year, the International Group category was suddenly removed, sparking protests from BTS fans. This year, the International Group category was reinstated, and with BTS nominated, expectations were high. Fans expressed their disappointment on social media (SNS) after BTS failed to win.

The Korean contemporary dance company Ambiguous Dance Company is collaborating with the world-renowned band Coldplay at the Brit Awards, a British popular music awards ceremony.

Meanwhile, at the opening stage of this year's Brit Awards, the world-renowned band Coldplay was joined by the Korean contemporary dance troupe Ambiguous Dance Company, who appeared as holograms, attracting attention. They performed together on Coldplay's recently released new song "Higher Power." While Coldplay members played their instruments, dance videos of Ambiguous Dance Company dancers appeared as holograms, creating harmony. The real and virtual merged to deliver a collaborative performance.

A representative of Ambiguous Dance Company said, "Originally, we planned to travel to the UK to perform on stage with Coldplay, but due to COVID-19, it was replaced with holograms," adding, "We will continue to collaborate with Coldplay in various ways."

The Brit Awards ceremony was held in person with an audience of 4,000 people. This was conducted as part of the UK government's 'Events Research Programme,' which tests the possibility of large-scale performances during the COVID-19 era. This was the first large-scale music event held in the UK in 14 months.

This content was produced with the assistance of AI translation services.