Haenam-gun Actively Responds to Revitalize Post-Corona Lifestyle Tourism

Opening of Lifestyle Tourism Academy, Programs to Run from July

Haenam-gun is operating a Lifestyle Tourism Academy to respond to the changing tourism trends and to strengthen the capabilities of residents working in the tourism industry. (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam-gun, Jeollanam-do (Governor Myeong Hyun-gwan) announced on the 11th that it is actively promoting the revitalization of 'lifestyle tourism' in response to changes in tourism trends after COVID-19.

Lifestyle tourism is a tourism trend where travelers stay in one destination for a certain period to fully experience a new environment, enjoy small daily routines, and experience local culture. Since COVID-19, individual and small group trips enjoying healing in pristine nature have rapidly expanded.

Haenam-gun is responding to the changing tourism flow and swiftly moving by operating a lifestyle tourism academy to strengthen the capabilities of residents working in the tourism industry.

The academy, held from the 10th of last month until the 23rd of next month, targets operators of tourism pensions, hanok experience businesses, and rural lodging businesses, providing education on service management strategies for operating lifestyle tourism travel programs.

Through this, various training sessions will be conducted, including tourism product development, SNS promotion strategies, monitoring strengths and weaknesses after mutual business visits, autonomous advanced site learning trips, and creating personalized business operation and marketing plans.

About 20 excellent companies will be selected through the academy operation and will provide lifestyle tourism services to the entire nation starting in July.

Haenam-gun is focusing on strengthening business capabilities and promoting a pilot project to improve bedding in tourism accommodation facilities to support stay-type tourism so that lifestyle tourism can be activated early.

Governor Myeong Hyun-gwan said, “The academy was held targeting local tourism companies to proactively respond to changes in tourism trends after COVID-19,” and added, “We hope Haenam will emerge as a stay-type tourist destination and also help increase farm income.”

This content was produced with the assistance of AI translation services.