'Hannam-dong VIP Customers Targeted "Luxury Housing" ... Luxury Department Store Sales Up'

Galleria百 Gourmet 494 Hannam Focuses on VIP Taste-Targeted Content
Artworks and Audio Curated Shops ... Yongsan-gu Sales Share Rises from 4th to 2nd Place

[Asia Economy Reporter Jo In-kyung] Galleria Department Store announced on the 11th that 'Gourmet 494 Hannam,' launched in Hannam-dong, Seoul, is gaining attention as a 'hip place' among VIP customers and is driving sales at the luxury goods hall.

Gourmet 494 Hannam, which opened last March in 'Nine One Hannam,' a residential complex in Hannam-dong, aims to be a premium lifestyle platform. Galleria Department Store separated Gourmet 494, which had been operated as a food hall within the luxury goods hall since 2012, for the first time outside the department store and introduced it here.

Typically, commercial facilities in residential complexes focus on food and beverage and convenience facilities such as restaurants, but Gourmet 494 Hannam attracted attention with differentiated content not seen in existing commercial facilities, such as galleries, audio, living edit shops, and VIP lounges.

Using this as a foothold, Galleria Department Store secured residents of the high-end residential complex in Hannam-dong as potential VIP customers for the Apgujeong luxury goods hall. Separate cards were issued only to residents of Nine One Hannam, and more than 70% of the new customers who received the cards ended up purchasing products at the Apgujeong-dong luxury goods hall. In the sales share ranking by district in Seoul for the luxury goods hall, Yongsan-gu, where Gourmet 494 Hannam is located, surpassed Seocho and Seongdong-gu to rise to second place after Gangnam-gu.

A Galleria Department Store official explained, "Thanks to Gourmet 494 Hannam’s contribution to acquiring new VIPs, we were able to offset the gap in foreign customer sales at the luxury goods hall, which sharply declined after COVID-19."

It is analyzed that the reason Gourmet 494 Hannam attracted VIP customers’ attention was particularly due to the 'luxury housing' content, which allows enjoying one’s own high-quality taste at home. The main contents introduced by Galleria Department Store include 'Art Collecting,' 'Cafeterior,' and 'Soundholic.'

Representative art collecting content for enjoying art at home includes ▲Seoul Auction Gallery Print Bakery ▲Gana Art, one of Korea’s top three galleries ▲VIP lounge Maison Galleria. Cafeterior content for enjoying cafe interior design at home includes ▲French tableware cafe Bernardo ▲Nordic-style furniture cafe Anderson C ▲furniture edit shop Chapter One. Soundholic content for enjoying high-quality sound at home includes ▲turntable record shop Audrecord ▲French luxury audio Devialet flagship store.

A Galleria Department Store official introduced, "The place where taste and consumption meet at the end is the home," adding, "Gourmet 494 Hannam provides content that allows the home to become a cultural space where one can embed their taste and relax beyond just a living space."

This content was produced with the assistance of AI translation services.