Shinsegae Department Store is holding an event to purchase and sell flowers in bulk from flower farms struggling to secure sales channels due to the prolonged COVID-19 pandemic.

Shinsegae Department Store is holding an event to purchase and sell flowers in bulk from flower farms struggling to secure sales channels due to the prolonged COVID-19 pandemic.

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[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 9th that it will hold an event to purchase and sell flowers in bulk from flower farms struggling to secure sales channels due to the prolonged COVID-19 pandemic.


Shinsegae Gangnam Store will hold "Blossom Day" on the basement first floor until the 27th. This project aims to help flower farms facing difficulties in livelihood due to a sharp decline in sales caused by the reduction of graduation ceremonies and local events. Shinsegae directly purchased a total of 200 bouquets, including Lisianthus and Stock, from flower farms in Hwaseong, Gyeonggi Province, and offers them at reasonable prices.


This event is presented with various themes such as Rose Day, Teacher's Day, and Couple's Day in May, the month of family. In particular, it plans to actively support flower farms by focusing on flowers with high production but low sales volume, and uses 100% biodegradable eco-friendly paper packaging instead of plastic flower wrapping.


Until the 13th, ahead of Rose Day, roses, lisianthus, and others will be sold, and until the 27th, carnations, anthuriums, and other flowers that can express respect and gratitude will be available for Teacher's Day, Coming-of-Age Day, and Couple's Day. Additionally, delphinium and statice can also be found.



A Shinsegae official said, "Following last year, we have once again taken steps to help struggling flower farms this year," adding, "We plan to actively participate in various win-win activities for local farms in the future."


This content was produced with the assistance of AI translation services.

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