Lotte Confectionery Health One Launches 'Hwangjak Brain Support'

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery Health One announced on the 7th that it has launched 'Hwangjak Brain Support,' a health functional food that improves memory and cognitive function. This is the first product introduced since signing a business agreement (MOU) for product development with Oriental medicine doctor Lee Gyeong-je in March.

'Hwangjak Brain Support' is a brain supplement developed for middle-aged and older adults who are increasingly concerned about mild cognitive impairment and dementia as brain health becomes more important in the aging era.

'Hwangjak Brain Support' uses the highest purity and most expensive phosphatidylserine from Lipogen, a cognitive lipid specialist company with 30 years of tradition. Two capsules of 'Hwangjak Brain Support' contain 300 mg of phosphatidylserine, which corresponds to 100% of the daily nutritional intake standard.

Phosphatidylserine is a major component of brain nerves and cell membranes and is known to help improve cognitive decline caused by aging. However, since it is not synthesized in the body, it must be ingested externally.

In addition to phosphatidylserine, 'Hwangjak Brain Support' also contains ginkgo leaf extract, which can help improve memory and blood circulation. The price is 50,000 won.

This content was produced with the assistance of AI translation services.