"Smartphone for Seniors" SK Telecom Launches 'Galaxy A12 VIVA Trot'

[Asia Economy Reporter Eunmo Koo] SK Telecom announced that it will exclusively release the senior-exclusive smartphone “Galaxy A12 VIVA Trot Jeongukchejeon edition (A12 VIVA Trot),” equipped with the soundtrack from KBS’s popular program ‘Trot Jeongukchejeon,’ starting from the 7th.

The A12 VIVA Trot is priced at 299,200 KRW and features a 6.5-inch screen, a 48-megapixel camera, a large 5000mAh battery, and 15W fast charging, making it a device well-suited for seniors. It is available for purchase at SK Telecom’s official online mall T Direct Shop and offline stores T World.

SK Telecom loaded the A12 VIVA Trot with ▲30 songs from the Trot Jeongukchejeon soundtrack ▲health management platform ‘Memofit’ ▲senior-customized user interface (UI) and user experience (UX) ▲32GB SD card and diary case, among various specialized services for seniors.

First, the ‘A12 VIVA Trot’ comes preloaded with 30 popular songs from the KBS program Trot Jeongukchejeon. Users can run the FLO app widget installed on the device’s home screen to enjoy the Trot Jeongukchejeon soundtrack stored on the smartphone without using any data. The health management platform Memofit is also pre-installed. Memofit is a smart home training app designed exclusively for seniors that provides personalized exercise programs for free, reflecting individual exercise achievements through artificial intelligence (AI) learning.

Moon Gap-in, head of SK Telecom’s Smart Device Group, said, “The A12 VIVA Trot was planned to allow seniors to enjoy preferred content and services more conveniently,” adding, “We plan to continue releasing reasonably priced smartphones tailored to the needs and usability of various customer groups.”

This content was produced with the assistance of AI translation services.