BMW Korea operates 'Kidney Road' at COEX Plaza
[Asia Economy Reporter Changhwan Lee] BMW Korea announced on the 6th that it will operate 'Kidney Road,' where visitors can explore the heritage of the BMW kidney grille, at the K-POP Plaza in COEX, Samseong-dong, Seoul, until the 16th.
The BMW 'New 4 Series Coupe,' 'New M3 Competition Sedan,' and 'New M4 Competition Coupe,' officially launched in Korea earlier this year, feature the vertical BMW kidney grille reflecting BMW's latest design language.
The company stated that this grille not only modernly reinterprets the heritage of BMW's legendary coupe models but also boldly incorporates new technologies aligned with the latest automotive trends, evolving into an intelligent kidney grille.
'Kidney Road' is a space where visitors can experience the heritage and evolution of the BMW kidney grille, exhibiting various BMW kidney grilles representing different eras alongside the New 4 Series Convertible, New M3 Competition Sedan, and New M4 Competition Coupe.
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Meanwhile, to commemorate the operation of Kidney Road, BMW Korea is also conducting online and offline events. Among participants who follow BMW Korea's official Instagram and answer the quiz correctly, a draw will be held to award a one-week test drive of the New 420i Coupe M Sport Package (1 person) and eyewear cases (10 people) as prizes.
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