Bodyfriend Massage Chairs Sold 1,000 Units Daily Since May
Record High for Daily Retail Sales Also Broken
[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend massage chairs sold 3,000 units over three days in May. Bodyfriend (CEO Park Sang-hyun) announced on the 4th that from May 1 to 3, 3,071 massage chairs were rented and sold. This is a 45% increase compared to 2,118 units during the same period last year.
Excluding deliveries to distributors, retail sales also broke the daily sales record. The previous record of 831 units on May 3 last year was surpassed with 1,142 units on May 2 this year, and 1,259 units were recorded on the 3rd, setting an all-time high. Sales revenue exceeded 10 billion KRW over the three days.
The record sales volume is attributed to high interest in health, overlapping gift demand, and the effect of new products. A Bodyfriend representative said, "Gift demand is increasing explosively compared to other times," adding, "If this trend continues, it is expected to achieve the highest monthly performance ever, surpassing May last year when monthly sales reached 60 billion KRW."
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Meanwhile, Bodyfriend is running the "Our Family 10 Years Healthier" promotion to celebrate Family Month. Customers who rent or purchase Bodyfriend massage chairs by the end of May will receive a free "genetic testing service" to check their health and enjoy abundant prize benefits including the Ioniq 5.
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